Meet the Team
Founder of Libby O Marketing
Libby O'Regan brings nearly 20 years of marketing experience, with an emphasis in the retail industry and relationship driven marketing disciplines. She holds a B.A. in Communication Studies from The University of Michigan and a B.F.A. in Printmaking, Fine Arts, also from The University of Michigan.
Holding positions as the VP of Strategic Partnerships and VP of Brand Strategy and Creative at HC Brands, Libby drove the development of 9 ecommerce websites. From logo design, web design, brand guidelines, photography, and brand voice, Libby played a key role in the creative, products, and messaging of the $20+ Million Dollar, Jacksonville-based company. Also at HC Brands, she was also responsible for establishing sales partnerships with retail giants such as Target, Home Goods, TJ Maxx, Marshalls, Ross, Chewy, Zulily, Jane, Overstock and more, opening the door for the manufacturer to retail HC Brands products in additional spaces, apart from their own sites. She also handled their PR, landing a feature of personalized dog bowls on Good Morning America's Steals & Deals with Tory Johnson.
Prior to HC Brands, Libby worked as the National Sales Director for a nationally recognized stationery industry brand. Before that, Libby was the Regional Manager for The Eleven Agency (acquired by MarketStar) where she managed a 100+ person brand ambassador team that ran in-store demo campaigns for brands such as Nescafe and T-Fal. She started her career at World Design Marketing and also worked for ICON Architecture, LLC, both on Hilton Head.
For more, visit: https://www.linkedin.com/in/libbyoregan/
Libby Parent earned her Bachelor’s degree from the Savannah College of Art and Design (SCAD). She majored in illustration and minored in creative writing, and began working as a marketing intern for a non- profit organization during her last year attending SCAD. She created extensive posters regarding their work as well as features on their blog, and engaged in talks about the ins and outs of what they did at the company.
After graduating, her internship ended and she sought to find a career suited for the experience she had gained as an intern. She began as an individual designing logos for companies, and artwork for personal use including album covers.
Beginning her work at Libby O’ Marketing, Libby started to see what the world of marketing really has to offer in terms of relationships and growing something from the ground up. She continues to learn more things as she goes, and strives to build a brand people can trust.