Authentic Storytellers.
We help clarify your message, deliver it to your audience, & drive measurable behavior. This is modern day PR.
We help clarify your message, deliver it to your audience, & drive measurable behavior. This is modern day PR.
What is your story?
We will define your story and tell it to the right people, so they take action. We work with businesses in a variety of industries to spread true and intentional stories. When people hear those stories, it can drive a desired behavior like buying products or services. It's incredibly effective marketing.
Our Approach
We have a proven, three step process. The simplicity will make you wonder: why haven't I taken this approach to my marketing before? Here's what we do:
Define.
Step 1
Define or clarify who your business is, what you do, and most importantly, why anyone should care. This is your message. It's unique and it's authentic. It's only true for your business & worth spreading the news! |
Tell.
Step 2
Decide where and how we are going to spread your message. This can include social media content and advertising, influencer marketing, email marketing, press releases, feature magazine articles, networking, TV, podcasts, and events. |
Measure.
Step 3
Analyzing impressions, reach, costs, and spend, we evaluate routinely if we are achieving desired outcomes. When we aren't, we adjust. When we are, we amplify. We know that what's measured gets managed. |
Measuring Success
What does success look like to you?
We understand that what gets measured gets managed, and we are in a world where we can (and absolutely should), make intelligent, data-driven decisions. For that reason, reporting and analytics are an extremely important part of what we do. Our clients receive monthly reports measuring goals against outcomes, so winning is never ambiguous. You'll know what winning looks like so we can clearly achieve it. |
Proven Success.“Libby is a delight to work with--professional, innovative, current, and responsive. She was the architect of our marketing strategy.” – David Myers, CEO/Owner of Housekeeping Services of Hilton Head |
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What Our Clients Are Saying
"We hired Libby O Marketing to assist us with our social marketing efforts – and we could not have been more pleased. She helped to increase user engagement on a multitude of platforms and even established a blog for us. She was incredibly creative in coming up with ideas to promote and finding ways to get the word out about our company and creating content that would be of interest. Libby is thoughtful, insightful and a great partner and we loved working with her." -Debbie Volk, Owner/More than Paper
“Using Libby O’Regan was one of the best decisions we made for our budding membership group. She was able to hone in on our core objectives then create a strategic plan to launch our group toward our goals. Past the initial discovery, she provided thoughtful, consistent systems that produced desired exposure and growth. She is always my first recommendation for marketing and public relations.” - Donna Von Bruening
About LibbyLibby brings nearly 20 years of marketing experience, with an emphasis in the retail industry and relationship driven marketing disciplines. She holds a B.A. in Communication Studies from The University of Michigan and a B.F.A. in Printmaking, Fine Arts, also from The University of Michigan.
Holding positions as the VP of Strategic Partnerships and VP of Brand Strategy and Creative at HC Brands, Libby drove the development of 9 ecommerce websites. From logo design, web design, brand guidelines, photography, and brand voice, Libby played a key role in the creative, products, and messaging of the $20+ Million Dollar, Jacksonville-based company. Also at HC Brands, she was also responsible for establishing sales partnerships with retail giants such as Target, Home Goods, TJ Maxx, Marshalls, Ross, Chewy, Zulily, Jane, Overstock and more, opening the door for the manufacturer to retail HC Brands products in additional spaces, apart from their own sites. She also handled their PR, landing a feature of personalized dog bowls on Good Morning America's Steals & Deals with Tory Johnson. Prior to HC Brands, Libby worked as the National Sales Director for a nationally recognized stationery industry brand. Before that, Libby was the Regional Manager for The Eleven Agency (acquired by MarketStar) where she managed a 100+ person brand ambassador team that ran in-store demo campaigns for brands such as Nescafe and T-Fal. She started her career at World Design Marketing and also worked for ICON Architecture, LLC, both on Hilton Head. For more, visit: https://www.linkedin.com/in/libbyoregan/ |
Watch Libby on WHHI's Talk of the Town |